Get To Know  

Simona N. Counts

The Passion To Create Beauty

Beauty and passion go hand in hand. When someone is living their passion, they put much more energy in making their world beautiful. Simona Counts has long had a passion for all things beautiful. A graduate of Law School, after years of working in the legal profession she quit her day job to pursue her dream of creating beauty and growing her company, "ADORA by Simona". She is passionate about creating quality, one-of-a-kind jewelry that embodies her free spirit and love for nature.

Originally from Bucharest, Romania, after a long career as a runway model, Simona got her Master's in Law in 1999 before relocating to Monterey, California. With no formal education in jewelry making, she learned as much as she could along the way. At the beginning of 2012 she made the difficult decision of abandoning the legal profession in an attempt to focus more on the creative aspect in her life.

None of Simona's designs are sketched. Oftentimes she will let the stones tell her what they want to become. Her creations are trending towards bold and asymmetrical, with lots of texture, and in colors that are often drawn from nature. The materials she uses - semiprecious stones, natural and glass pearls, shell, crystals, Venetian glass -, are all carefully and lovingly selected by her at gem shows and in her travels. Her designs are original, trying hard to keep up with the ever-changing fashion. Styles also vary, in her effort to create something that will please all tastes.

See more about Simona's story here: http://www.thecalifornian.com/article/20131025/OFFSIXTYEIGHT02/310250017?nclick_check=1

"I've always looked to find the diamond hidden in the lump of coal or the lustrous pearl buried under the hard shell. Beauty is everywhere. You just have to look for it.
It is that passion to create something beautiful. And having found inspiration in everything that surrounds me, I hope to use my passion to go even further with it every day. Thank you for allowing me to create beauty in your lives.

Location: Monterey, California USA


~ Proud recipient of the WeddingWire Couples' Choice 2017 Award for excellence in quality, service, responsiveness and professionalism

~ Participated in the Luxury Wedding Shows 2016 where the new "Ever After" - Bridal and Event Jewelry Collection was launched:  https://www.prlog.org/12545823-adora-by-simona-to-participate-in-the-luxury-wedding-shows-event-in-monterey-california.html 

~ Proud sponsor of the Queen of the Universe Pageant 2014:  http://www.prlog.org/12293426-adora-by-simona-to-participate-as-product-sponsor-in-the-queen-of-the-universe-pageant-2014.html

~ Participated in GBK Productions' Luxury Celebrity Lounge in Honor of the 2013 Emmy's Nominees and Presenters:  http://www.prlog.org/12211300-adora-by-simona-designs-featured-at-celebrity-gift-lounge-in-honor-of-the-2013-primetime-emmys.html

~ Guest Artist at Pebble Beach Concours d'Elegance 2012:

~ Featured in the Fire Mountain Gems Jewelry Artist Gallery:  http://www.firemountaingems.com/printdocs/printdocs.asp?docid=COUNTSS

Find me online:

Website: http://www.adorabysimona.com

Handmade at Amazon: http://www.amazon.com/handmade/ADORA-by-Simona

Hatch Gallery: http://www.hatch.co/maker/adora_by_simona

FaceBook: https://www.facebook.com/AdorabySimona

Instagram: https://www.instagram.com/adorabysimona

Twitter: https://twitter.com/AdorabySimona

Pinterest: http://pinterest.com/adorabysimona

Blogger: http://adorabysimona.blogspot.com